To instill quality service rooted in Filipino values among future hospitality and tourism management professionals, the second-year BS in Tourism Management students taking MICE (Meetings, Incentives, Conferences, and Exhibitions) course organized the Department of Tourism (DOT) Training on Filipino Brand of Service Excellence, which was held on April 21, 2025, at the College of Hospitality and Tourism Management (CHTM) Function Hall and University Amphitheater, with Dr. Jay A. Aquino from DOT Region III.

This event provided an in-depth discussion on essential topics crucial to the future of Philippine tourism: the Philippine Tourism Industry Situationer, the FBSE (Filipino Brand of Service Excellence) Journey, the 7Ms of Filipino Hospitality, Service Excellence in Tourism, the GUEST Steps to Service Excellence, and the HEART of Service Recovery.

Through these discussions, the attendees, composed of 3rd- and 4th-year students, gained insights into the current state of the tourism industry, the importance of authentic Filipino hospitality, and the standards of service excellence expected in global tourism.

“This learning experience is to develop the skills, mindset, and heart of future tourism professionals, ensuring that they continue to uphold and embody the true spirit of Filipino service, one that is warm, resilient, and truly world-class,” stated Prof. Christelle Renee Ramos, BS in Tourism Management Program Head.

The event was supervised by Dr. Dulce Amor Salvio-Padilla (CTHM Dean), Prof. Roselia Nuñez, Prof. Christelle Renee Ramos, and Prof. Jhamela Clanes.

Information from CHTM
Photos by CHTM and PIO